As students passionate about sustainability and reducing our impact on the environment, we were frustrated by empty corporate pledges that allow companies to dodge accountability for their products' footprint. Through research and interviews with industry leaders, we conceptualized a solution that better aligns corporate interests with sustainable initiatives. 


Odar connects shoppers with the sustainable alternatives they seek while driving demand for brands that are making responsible decisions. By enabling choice and convenience, we leverage technology to benefit both the customer and the environment.



We are adding convenience in a market that desperately needs it to help build a better world with products that are ethical and safe for our environment. With Odar each dollar goes the extra mile while saving you the time and hassle of learning how to shop sustainably.


The Team


Jack Peabody

Software Engineering

  • Grey LinkedIn Icon

Christopher Reithel

Business Development

  • Grey LinkedIn Icon

Yuji Tanaka

Product Management

  • Grey LinkedIn Icon